Page 1 - Persuasive_Power_Scale_Assessment_Sample_Report

Your power of persuasion

Sample Report Report date:
Power can be defined in many ways. Whether the influencer uses force on the other individual into
accepting what the influencer wants him to think or do through fear power, overt influence, position
power, push energy etc. or the influencer helps the individual choose to think or do things using power of
love, indirect influence, personal power, pull energy, covert influence, the person is adopting specific
behaviors to get others do what he or she wants them to do.

The first has an element of coercion and the second that of persuasion. There are six power bases in the
coerceive power group and six bases in the persuasive power group.

Power derived from close affectionate bonds (relationships) often act as coercion because the person
accepting influence does so more out of emotional need rather than conscious choice. The rationale is that
when people accept an act of influence because of emotion (fear; excessive love) , they are being coerced
or manipulated.

Personal or Persuasive power is the opposite of Coercion. It originates from three main sources:
Expertise or Special Knowledge. We accept the suggestion of a doctor or the advice of a lawyer because
they are experts in their respective domains.

Competence or general effectivenes and skill to produce results. We are usually influenced by a
competent manager or professional because the person delivers results.

Modelling or examples set by behaviour. A person who 'lives' certain values, influences others to
behave in the same way. He or she models behavior that other people want to follow and adopt.

Many people are influenced by given facts and the logic behind of information. This is also a
persuasive power base.

The scale measures a person's perception of the power that he or she has and how much more he or
she needs. Perception of having and using power empowers a person while the need for power shows
a sense of lacking that power. Both these parameters have an immense influence on how we
communicate and deal with other people in our professional, social and personal environments

Coerceive Power Persuasive Power
Power base Power type Power base Power type

Expertise Expert
Organisational position Status

Closeness to power source Reflected Competence Skill
Charisma Charismatic Role Modelling Referent

Punishing Coerceive Rewarding Reinforcing

Personal Relationship Emotional Helping / Caring Extension

Witholding or Manipulative
Depriving Information Sharing Information Logical

*Disclaimer: This is not a Personality Style Report. This report is based on the answers given by the respondent during the assessment. As you read this report, please consider how the results compare with your
own sense of how you interact with others. Like most psychometric assessments this report does not claim 100 percent accuracy. You should avoid making major decisions based on the results of only this
assessment . It is strongly recomended that this report be interpreted alongside other personality assessment tools like MBTI, Hogan, Clifton StrengthFinder, etc. The results of this assessment should not be used to
make a judgement about whether any behaviour or any person is good or bad. This report is designed specifically for meeting training and development objectives, and should be used only for such purposes.